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Channel: Content Marketing Experience » Copywriting
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Where is the value of content marketing?

After the first dot-com bust, “content is king” was the rallying cry of any competent Web worker. Back then this revelation was novel online. Soon after, this mantra became a cliché. As it often goes...

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Content marketing, relationships and community: simply collaborating

Have you seen that graphic on how complex today’s marketing technology is? In case you haven’t, take a look at it below. The chart isn’t complete. Content marketing software isn’t in it, for instance....

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The ultimate guide to persuasive content

I promised I would never use words such as ‘epic’ or ‘ultimate’ in blog headlines. For once, I’ll break that promise. You know that content marketing is about using customer-centric persuasive content...

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